Changing Our Spots
30 September 2015
The old saying “leopards never change their spots” may well be true in genetic terms, backed up by a wealth of scientific studies on coat marking patterns in big cats, and it may be true when applied to individuals, who are slow to change their real character. But for organisations, their visual appearance often needs to evolve to keep them relevant, competitive and distinctive. As we launch and roll out the new brand for SEB, you’ll see that whilst our look may be different we have not changed our DNA in any way!