Don't plead for your career- take the lead
Spring 2015
28 February 2015
Universities present a unique working environment. Those primarily concerned with the business of research, measure their success on the basis of their academic achievements, which include peer-reviewed research papers, research income, student results and graduate destinations. In recent times, universities have started to be considered as global businesses, competing to attract international student ‘customers’, focussing on enterprise and generating patents, outsourcing teaching and other ‘services’ whilst paying serious attention to global and national rankings.